101 Things I Learned® in Advertising School

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Advertising, Business & Finance, Marketing & Sales, Advertising & Promotion, Reference & Language, Reference, Guides & Handbooks
Cover of the book 101 Things I Learned® in Advertising School by Matthew Frederick, Tracy Arrington, Crown/Archetype
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Author: Matthew Frederick, Tracy Arrington ISBN: 9780451496720
Publisher: Crown/Archetype Publication: April 3, 2018
Imprint: Three Rivers Press Language: English
Author: Matthew Frederick, Tracy Arrington
ISBN: 9780451496720
Publisher: Crown/Archetype
Publication: April 3, 2018
Imprint: Three Rivers Press
Language: English

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
** **
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
 
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
** **
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
 
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

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