20th Anniversary For Dummies

Business & Finance, Business Reference, Corporate History
Cover of the book 20th Anniversary For Dummies by Consumer Dummies, Wiley
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Author: Consumer Dummies ISBN: 9781118066409
Publisher: Wiley Publication: February 16, 2011
Imprint: For Dummies Language: English
Author: Consumer Dummies
ISBN: 9781118066409
Publisher: Wiley
Publication: February 16, 2011
Imprint: For Dummies
Language: English
The history, statistics, and fun facts!

Although yellow-and-black For Dummies books are pervasive today — found all over the world and wherever books are sold, covering subjects from Access to Zune — at one time they didn't exist at all. How did this brand come about? What juicy tidbits exist in the Hall of Memories to explain the brand's titling strategy (Dummies? I'm not a dummy!) and its unique elements like cartoons and icons? This special anniversary edition answers these questions and provides insight into how the launch of a single book in 1991 evolved into a global brand phenomenon.

Open the book and find:

  • The first book and how it came to market

  • Decisions that helped establish the brand

  • The role authors have played in making Dummies successful

  • The evolution of Dummies packaging

  • The brand around the globe

  • Fun Dummies moments in history

Learn about:

  • The first Dummies book and how it came to be

  • The brand's history and milestones

  • Each book series, licensed products, memorable quotes, and more!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The history, statistics, and fun facts!

Although yellow-and-black For Dummies books are pervasive today — found all over the world and wherever books are sold, covering subjects from Access to Zune — at one time they didn't exist at all. How did this brand come about? What juicy tidbits exist in the Hall of Memories to explain the brand's titling strategy (Dummies? I'm not a dummy!) and its unique elements like cartoons and icons? This special anniversary edition answers these questions and provides insight into how the launch of a single book in 1991 evolved into a global brand phenomenon.

Open the book and find:

Learn about:

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