21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy

Business & Finance
Cover of the book 21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy by Manal Haddad, Lulu Publishing Services
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Manal Haddad ISBN: 9781483444352
Publisher: Lulu Publishing Services Publication: January 28, 2016
Imprint: Lulu Publishing Services Language: English
Author: Manal Haddad
ISBN: 9781483444352
Publisher: Lulu Publishing Services
Publication: January 28, 2016
Imprint: Lulu Publishing Services
Language: English

An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?

More books from Lulu Publishing Services

Cover of the book Find an Old Gorilla: Pathways Through the Jungle of Business and Life by Manal Haddad
Cover of the book Living With Alzheimer’s: A Journey Observed by Manal Haddad
Cover of the book Painting Pictures: Reframing the World of Inner-City Youth by Manal Haddad
Cover of the book Criss Cross by Manal Haddad
Cover of the book The (Not Doctor) Atkins Family Cookbook by Manal Haddad
Cover of the book The Ocean Lord: Book Two of the Fire Cat Stories by Manal Haddad
Cover of the book The Casino of Jokes: A Visit to a Gaming Casino by Manal Haddad
Cover of the book Hidden In the Signal: Codename Omega by Manal Haddad
Cover of the book Colter's West Wind by Manal Haddad
Cover of the book Dark Side of the World: Golden Silence by Manal Haddad
Cover of the book More Great Questions!: Reflections On Career Navigation, Professional Courage, and Project Management Wisdom by Manal Haddad
Cover of the book The Psyche As Interaction: Electromagnetic Patterns of Conscious Energy by Manal Haddad
Cover of the book Culturally Specific Treatment: A Model for the Treatment of African-American Clients by Manal Haddad
Cover of the book Rescued Not Arrested by Manal Haddad
Cover of the book Legends: Nomory by Manal Haddad
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy