A Business History of the Swatch Group

The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

Business & Finance, Management & Leadership, Production & Operations Management, Economics, International Economics
Cover of the book A Business History of the Swatch Group by P. Donzé, Palgrave Macmillan UK
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Author: P. Donzé ISBN: 9781137389084
Publisher: Palgrave Macmillan UK Publication: April 8, 2014
Imprint: Palgrave Macmillan Language: English
Author: P. Donzé
ISBN: 9781137389084
Publisher: Palgrave Macmillan UK
Publication: April 8, 2014
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

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