A Business Model For The 21st Century

The Joint Venture Between Cadbury-Schweppes, Ülker, and Sekem

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises
Cover of the book A Business Model For The 21st Century by Atilla Kibar, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Atilla Kibar ISBN: 9783638048538
Publisher: GRIN Publishing Publication: May 16, 2008
Imprint: GRIN Publishing Language: English
Author: Atilla Kibar
ISBN: 9783638048538
Publisher: GRIN Publishing
Publication: May 16, 2008
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2007 in the subject Business economics - Company formation, Business Plans, grade: 70/A (Excellent), Leeds Metropolitan University, course: Managing International Partnerships, 25 entries in the bibliography, language: English, abstract: The natural and organic food and drinks market is experiencing a boom in popularity around the world, as healthy eating messages start to make an impact on consumers. The food and drink industry must now respond to increased consumer health awareness, sophistication, experimentation and interest in new flavours and textures, with innovative new products. Cadbury Schweppes recently announced that they want to split up their beverages and confectionery businesses in order to focus more on their food sector. Hence, the time might be right to think about expanding into markets with growth opportunities. A new strategy starts with a vision, and should include as key elements considerations about sustainability, distinctiveness, and competitive advantages. The vision for Cadbury Schweppes is derived from its shifting environment in which they operate. The idea is to form an alliance were Cadbury Schweppes is able to learn from its partners and consequently maintain its position as a global leader in the 21st century. 2Aims and objectives The aim of this report is to provide a detailed overview about the potential of a joint venture between Cadbury Schweppes, the Ülker Group, and the Sekem Group. For this purpose environmental factors will be considered in the third section, followed by a current market analysis. In the next section both potential partners will be introduced. The final section provides the business proposal with analysis of strategy, operational structure, and value chain innovation. It should be pointed out that only the most significant factors of several frameworks are examined. Further details as well as the theory are described in the appendices. Moreover, the appendices should support and confirm the statements given in this work and assist the reader to get a clearer picture about the potential of the proposed business idea.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2007 in the subject Business economics - Company formation, Business Plans, grade: 70/A (Excellent), Leeds Metropolitan University, course: Managing International Partnerships, 25 entries in the bibliography, language: English, abstract: The natural and organic food and drinks market is experiencing a boom in popularity around the world, as healthy eating messages start to make an impact on consumers. The food and drink industry must now respond to increased consumer health awareness, sophistication, experimentation and interest in new flavours and textures, with innovative new products. Cadbury Schweppes recently announced that they want to split up their beverages and confectionery businesses in order to focus more on their food sector. Hence, the time might be right to think about expanding into markets with growth opportunities. A new strategy starts with a vision, and should include as key elements considerations about sustainability, distinctiveness, and competitive advantages. The vision for Cadbury Schweppes is derived from its shifting environment in which they operate. The idea is to form an alliance were Cadbury Schweppes is able to learn from its partners and consequently maintain its position as a global leader in the 21st century. 2Aims and objectives The aim of this report is to provide a detailed overview about the potential of a joint venture between Cadbury Schweppes, the Ülker Group, and the Sekem Group. For this purpose environmental factors will be considered in the third section, followed by a current market analysis. In the next section both potential partners will be introduced. The final section provides the business proposal with analysis of strategy, operational structure, and value chain innovation. It should be pointed out that only the most significant factors of several frameworks are examined. Further details as well as the theory are described in the appendices. Moreover, the appendices should support and confirm the statements given in this work and assist the reader to get a clearer picture about the potential of the proposed business idea.

More books from GRIN Publishing

Cover of the book Physically Handicapped in America by Atilla Kibar
Cover of the book Operations Management - Principle Healthcare by Atilla Kibar
Cover of the book Bed-Stuy in da Brownstone House: by Atilla Kibar
Cover of the book Porträtmalerei - Die Problematik des Ehepaarbildnis by Atilla Kibar
Cover of the book The so called 'impasse of development theory' and the alternatives proposed to move beyond it by Atilla Kibar
Cover of the book Differences of Founder Characteristics in High-Tech Spin-Offs. Which factors influence the decision to become a startup-founder? by Atilla Kibar
Cover of the book Word Foration Types: Compounding by Atilla Kibar
Cover of the book Competition Policy in Bulgaria by Atilla Kibar
Cover of the book Aspects of Americanization in 1920s and 1930s by Atilla Kibar
Cover of the book 'When shall we be married?' Widower's Houses im Gattungskontext der Liebeskomödie by Atilla Kibar
Cover of the book Legal Harmonization. A case study on modelling the legislative processes of the European Union. by Atilla Kibar
Cover of the book Too Big To Fail - Concepetual Disputation with Leopold Kohr by Atilla Kibar
Cover of the book Discuss covered interest rate parity (CIRP) with reference to foreign exchange market efficiency by Atilla Kibar
Cover of the book Shakespeare's 'Sonnet 60': a detailed interpretation and analysis by Atilla Kibar
Cover of the book Which political forces are responsible for retrenchment in social services in social democratic welfare states? by Atilla Kibar
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy