A Consumers' Republic

The Politics of Mass Consumption in Postwar America

Business & Finance, Economics, Economic Development, Nonfiction, History, Americas, United States, 20th Century
Cover of the book A Consumers' Republic by Lizabeth Cohen, Knopf Doubleday Publishing Group
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Author: Lizabeth Cohen ISBN: 9780307555366
Publisher: Knopf Doubleday Publishing Group Publication: December 24, 2008
Imprint: Vintage Language: English
Author: Lizabeth Cohen
ISBN: 9780307555366
Publisher: Knopf Doubleday Publishing Group
Publication: December 24, 2008
Imprint: Vintage
Language: English

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.

Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life.

Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.

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