A Deeper Truth

The New Science of Innovation, Human Choice and Societal Scale Behavior

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book A Deeper Truth by Tim Stroh, BookBaby
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Author: Tim Stroh ISBN: 9780648155317
Publisher: BookBaby Publication: December 1, 2017
Imprint: Wilde Griffen Publishing Language: English
Author: Tim Stroh
ISBN: 9780648155317
Publisher: BookBaby
Publication: December 1, 2017
Imprint: Wilde Griffen Publishing
Language: English

A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails. Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails. Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation.

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