A Dictionary of Business Research Methods
Business & Finance, Management & Leadership, Operations Research, Nonfiction, Reference & Language, Reference
| Author: | John Duignan | ISBN: | 9780192518514 |
| Publisher: | OUP Oxford | Publication: | February 18, 2016 |
| Imprint: | OUP Oxford | Language: | English |
| Author: | John Duignan |
| ISBN: | 9780192518514 |
| Publisher: | OUP Oxford |
| Publication: | February 18, 2016 |
| Imprint: | OUP Oxford |
| Language: | English |
This accessible new dictionary provides clear and authoritative definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding. It is an invaluable resource for students, academics, and professionals learning about research methods as part of a business degree, and undertaking research in many fields including sociology, psychology, and marketing.
This accessible new dictionary provides clear and authoritative definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding. It is an invaluable resource for students, academics, and professionals learning about research methods as part of a business degree, and undertaking research in many fields including sociology, psychology, and marketing.
