A Dictionary of Business Research Methods

Business & Finance, Management & Leadership, Operations Research, Nonfiction, Reference & Language, Reference
Cover of the book A Dictionary of Business Research Methods by John Duignan, OUP Oxford
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Author: John Duignan ISBN: 9780192518514
Publisher: OUP Oxford Publication: February 18, 2016
Imprint: OUP Oxford Language: English
Author: John Duignan
ISBN: 9780192518514
Publisher: OUP Oxford
Publication: February 18, 2016
Imprint: OUP Oxford
Language: English

This accessible new dictionary provides clear and authoritative definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding. It is an invaluable resource for students, academics, and professionals learning about research methods as part of a business degree, and undertaking research in many fields including sociology, psychology, and marketing.

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This accessible new dictionary provides clear and authoritative definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding. It is an invaluable resource for students, academics, and professionals learning about research methods as part of a business degree, and undertaking research in many fields including sociology, psychology, and marketing.

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