A Handbook of Qualitative Methodologies for Mass Communication Research
Nonfiction, Social & Cultural Studies, Social Science, Anthropology
| Author: | ISBN: | 9781134938247 | |
| Publisher: | Taylor and Francis | Publication: | December 19, 1991 |
| Imprint: | Routledge | Language: | English |
| Author: | |
| ISBN: | 9781134938247 |
| Publisher: | Taylor and Francis |
| Publication: | December 19, 1991 |
| Imprint: | Routledge |
| Language: | English |
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
