A Master Class in Brand Planning

The Timeless Works of Stephen King

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book A Master Class in Brand Planning by , Wiley
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Author: ISBN: 9781119994909
Publisher: Wiley Publication: February 25, 2011
Imprint: Wiley Language: English
Author:
ISBN: 9781119994909
Publisher: Wiley
Publication: February 25, 2011
Imprint: Wiley
Language: English

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.

The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment.

The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.

The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment.

The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

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