Ad Nauseam

How Advertising and Public Relations Changed Everything

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Ad Nauseam by Jeff Koob, iUniverse
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Author: Jeff Koob ISBN: 9781491758908
Publisher: iUniverse Publication: March 26, 2015
Imprint: iUniverse Language: English
Author: Jeff Koob
ISBN: 9781491758908
Publisher: iUniverse
Publication: March 26, 2015
Imprint: iUniverse
Language: English

The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertising and public relations campaigns employ propaganda techniques and other psychotechnologies of influence.

Jeff Koob, a psychologist, provides examples of advertisers using propaganda and other invisible means of persuasion. He explores the history of advertising and public relations, and focuses on how:

advertisers employ deceptive and manipulative techniques

media campaigns have become a tool of corporate social engineering

propaganda works across the spectrum of media, from print to the Internet

Ad Nauseam reveals how the propaganda industry affects almost every aspect of our lives. Equip yourself with the knowledge you need to recognize the techniques of propaganda, and discover the antidote to the infotoxins in our mental environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertising and public relations campaigns employ propaganda techniques and other psychotechnologies of influence.

Jeff Koob, a psychologist, provides examples of advertisers using propaganda and other invisible means of persuasion. He explores the history of advertising and public relations, and focuses on how:

advertisers employ deceptive and manipulative techniques

media campaigns have become a tool of corporate social engineering

propaganda works across the spectrum of media, from print to the Internet

Ad Nauseam reveals how the propaganda industry affects almost every aspect of our lives. Equip yourself with the knowledge you need to recognize the techniques of propaganda, and discover the antidote to the infotoxins in our mental environment.

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