Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Business & Finance, Marketing & Sales
| Author: | ISBN: | 9781317643814 | |
| Publisher: | Taylor and Francis | Publication: | September 19, 2014 |
| Imprint: | Routledge | Language: | English |
| Author: | |
| ISBN: | 9781317643814 |
| Publisher: | Taylor and Francis |
| Publication: | September 19, 2014 |
| Imprint: | Routledge |
| Language: | English |
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
