Adland
Searching for the Meaning of Life on a Branded Planet
Business & Finance, Marketing & Sales, Advertising & Promotion, Biography & Memoir, Business, Nonfiction, Entertainment, Humour & Comedy, General Humour
| Author: | James P. Othmer | ISBN: | 9780385532136 |
| Publisher: | Knopf Doubleday Publishing Group | Publication: | September 15, 2009 |
| Imprint: | Anchor | Language: | English |
| Author: | James P. Othmer |
| ISBN: | 9780385532136 |
| Publisher: | Knopf Doubleday Publishing Group |
| Publication: | September 15, 2009 |
| Imprint: | Anchor |
| Language: | English |
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.
