AdValue

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book AdValue by , Taylor and Francis
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Author: ISBN: 9781136430909
Publisher: Taylor and Francis Publication: May 4, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781136430909
Publisher: Taylor and Francis
Publication: May 4, 2012
Imprint: Routledge
Language: English

Advalue is organised into four sections, according to where the advertising effect is to be seen:

* Company value effects
* Business performance effects
* Customer effects
* Brand effects

In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.

The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advalue is organised into four sections, according to where the advertising effect is to be seen:

* Company value effects
* Business performance effects
* Customer effects
* Brand effects

In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.

The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

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