Advanced Introduction to Consumer Behavior Analysis

Business & Finance, Marketing & Sales, Consumer Behaviour, Sales & Selling
Cover of the book Advanced Introduction to Consumer Behavior Analysis by Gordon Foxall, Edward Elgar Publishing
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Author: Gordon Foxall ISBN: 9781784716936
Publisher: Edward Elgar Publishing Publication: May 26, 2017
Imprint: Language: English
Author: Gordon Foxall
ISBN: 9781784716936
Publisher: Edward Elgar Publishing
Publication: May 26, 2017
Imprint:
Language: English
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.

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