Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Business & Finance, Entrepreneurship & Small Business, Entrepreneurship, Marketing & Sales
Cover of the book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522577683
Publisher: IGI Global Publication: November 9, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522577683
Publisher: IGI Global
Publication: November 9, 2018
Imprint: Business Science Reference
Language: English

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

More books from IGI Global

Cover of the book Biologically Inspired Networking and Sensing by
Cover of the book Global Perspectives on Risk Management and Accounting in the Public Sector by
Cover of the book Emerging Research on Islamic Marketing and Tourism in the Global Economy by
Cover of the book Handbook of Research on Disaster Management and Contingency Planning in Modern Libraries by
Cover of the book Cases on Modern Computer Systems in Aviation by
Cover of the book Managing Diversity, Innovation, and Infrastructure in Digital Business by
Cover of the book Cases on Teacher Identity, Diversity, and Cognition in Higher Education by
Cover of the book Globalization and Trade Integration in Developing Countries by
Cover of the book Computer Systems and Software Engineering by
Cover of the book Innovative Perspectives on Tourism Discourse by
Cover of the book Harnessing Social Media as a Knowledge Management Tool by
Cover of the book Digital Tools for Academic Branding and Self-Promotion by
Cover of the book Hydrology and Water Resource Management by
Cover of the book Design Parameters of Electrical Network Grounding Systems by
Cover of the book Handbook of Research on Transmedia Storytelling and Narrative Strategies by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy