Advances in Business and Management Forecasting

Business & Finance, Management & Leadership, Management Science, Decision Making & Problem Solving
Cover of the book Advances in Business and Management Forecasting by , Emerald Group Publishing Limited
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Author: ISBN: 9781784412081
Publisher: Emerald Group Publishing Limited Publication: November 20, 2014
Imprint: Emerald Group Publishing Limited Language: English
Author:
ISBN: 9781784412081
Publisher: Emerald Group Publishing Limited
Publication: November 20, 2014
Imprint: Emerald Group Publishing Limited
Language: English

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.

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The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.

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