Advances in Luxury Brand Management

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Advances in Luxury Brand Management by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319511276
Publisher: Springer International Publishing Publication: September 21, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319511276
Publisher: Springer International Publishing
Publication: September 21, 2017
Imprint: Palgrave Macmillan
Language: English

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

More books from Springer International Publishing

Cover of the book Reviews of Physiology, Biochemistry and Pharmacology 176 by
Cover of the book Logotherapy and Existential Analysis by
Cover of the book Hardware IP Security and Trust by
Cover of the book Functional Molecular Silicon Compounds I by
Cover of the book Pattern Classification of Medical Images: Computer Aided Diagnosis by
Cover of the book Research Challenges in Modeling and Simulation for Engineering Complex Systems by
Cover of the book Psychrophiles: From Biodiversity to Biotechnology by
Cover of the book Coastal Ocean Observing by
Cover of the book Molecular Physical Chemistry by
Cover of the book Grandparents of Children with Disabilities by
Cover of the book Silicon Nanowire Transistors by
Cover of the book Logic-Based Program Synthesis and Transformation by
Cover of the book Universities as Agencies by
Cover of the book Validation of Evolving Software by
Cover of the book Algorithms and Programs of Dynamic Mixture Estimation by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy