Advances in Luxury Brand Management

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Advances in Luxury Brand Management by , Springer International Publishing
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Author: ISBN: 9783319511276
Publisher: Springer International Publishing Publication: September 21, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319511276
Publisher: Springer International Publishing
Publication: September 21, 2017
Imprint: Palgrave Macmillan
Language: English

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

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