Advertising

Critical Approaches

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Advertising by Chris Wharton, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chris Wharton ISBN: 9781135043568
Publisher: Taylor and Francis Publication: December 5, 2014
Imprint: Routledge Language: English
Author: Chris Wharton
ISBN: 9781135043568
Publisher: Taylor and Francis
Publication: December 5, 2014
Imprint: Routledge
Language: English

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.

Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.

Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including:

  • advertising history
  • cultural, critical and political economy approaches to advertising
  • texts in advertising
  • the reception of advertising
  • advertising in the home and outdoor advertising
  • consumer culture.

Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe.

Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.

Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.

Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including:

Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe.

Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

More books from Taylor and Francis

Cover of the book Senses of Mystery by Chris Wharton
Cover of the book Integrating the Rorschach and the MMPI-2 in Personality Assessment by Chris Wharton
Cover of the book World Finance Since 1914 (RLE Banking & Finance) by Chris Wharton
Cover of the book Designing Zero Carbon Buildings Using Dynamic Simulation Methods by Chris Wharton
Cover of the book The Emperor Charles V by Chris Wharton
Cover of the book The New Right in the New Europe by Chris Wharton
Cover of the book Post-Conflict Archaeology and Cultural Heritage by Chris Wharton
Cover of the book City Planning for the Public Manager by Chris Wharton
Cover of the book Autonomy & Disintegration Indonesia by Chris Wharton
Cover of the book HIV Treatment Adherence by Chris Wharton
Cover of the book Guide to Ministering to Alzheimer's Patients and Their Families by Chris Wharton
Cover of the book Byzantine Art and Renaissance Europe by Chris Wharton
Cover of the book Language, Culture, and Society by Chris Wharton
Cover of the book Every Child Matters by Chris Wharton
Cover of the book Becoming-Social in a Networked Age by Chris Wharton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy