Advertising Account Planning
Planning and Managing an IMC Campaign
Business & Finance, Marketing & Sales, Advertising & Promotion
| Author: | Larry Kelley, Donald W. Jugenheimer | ISBN: | 9781317507420 |
| Publisher: | Taylor and Francis | Publication: | February 11, 2015 |
| Imprint: | Routledge | Language: | English |
| Author: | Larry Kelley, Donald W. Jugenheimer |
| ISBN: | 9781317507420 |
| Publisher: | Taylor and Francis |
| Publication: | February 11, 2015 |
| Imprint: | Routledge |
| Language: | English |
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
