Advertising Account Planning

Planning and Managing an IMC Campaign

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising Account Planning by Larry Kelley, Donald W. Jugenheimer, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Larry Kelley, Donald W. Jugenheimer ISBN: 9781317507420
Publisher: Taylor and Francis Publication: February 11, 2015
Imprint: Routledge Language: English
Author: Larry Kelley, Donald W. Jugenheimer
ISBN: 9781317507420
Publisher: Taylor and Francis
Publication: February 11, 2015
Imprint: Routledge
Language: English

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

More books from Taylor and Francis

Cover of the book Celebrity Advocacy and International Development by Larry Kelley, Donald W. Jugenheimer
Cover of the book Plato: The Man and His Work (RLE: Plato) by Larry Kelley, Donald W. Jugenheimer
Cover of the book Shooting Action Sports by Larry Kelley, Donald W. Jugenheimer
Cover of the book Making Good Teaching Great by Larry Kelley, Donald W. Jugenheimer
Cover of the book The On-line Study of Sentence Comprehension by Larry Kelley, Donald W. Jugenheimer
Cover of the book Music in Eighteenth-Century Britain by Larry Kelley, Donald W. Jugenheimer
Cover of the book Beyond Archigram by Larry Kelley, Donald W. Jugenheimer
Cover of the book Poetry and Autobiography by Larry Kelley, Donald W. Jugenheimer
Cover of the book Climate Economics by Larry Kelley, Donald W. Jugenheimer
Cover of the book Hume on Causation by Larry Kelley, Donald W. Jugenheimer
Cover of the book Foreign Aid and Emerging Powers by Larry Kelley, Donald W. Jugenheimer
Cover of the book The Making of the Roman Army by Larry Kelley, Donald W. Jugenheimer
Cover of the book Lean and Agile Project Management by Larry Kelley, Donald W. Jugenheimer
Cover of the book Tapestry Conservation: Principles and Practice by Larry Kelley, Donald W. Jugenheimer
Cover of the book Multimodal Film Analysis by Larry Kelley, Donald W. Jugenheimer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy