Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

Business & Finance, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science, Anthropology, Sociology
Cover of the book Advertising and Anthropology by Timothy de Waal Malefyt, Robert J. Morais, Bloomsbury Publishing
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Author: Timothy de Waal Malefyt, Robert J. Morais ISBN: 9780857852045
Publisher: Bloomsbury Publishing Publication: July 18, 2013
Imprint: Bloomsbury Academic Language: English
Author: Timothy de Waal Malefyt, Robert J. Morais
ISBN: 9780857852045
Publisher: Bloomsbury Publishing
Publication: July 18, 2013
Imprint: Bloomsbury Academic
Language: English

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.

Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.

Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

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