Advertising and Public Relations Research

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising and Public Relations Research by Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley, Taylor and Francis
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Author: Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley ISBN: 9781317507369
Publisher: Taylor and Francis Publication: April 16, 2015
Imprint: Routledge Language: English
Author: Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
ISBN: 9781317507369
Publisher: Taylor and Francis
Publication: April 16, 2015
Imprint: Routledge
Language: English

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

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