Advertising and Society

An Introduction

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising and Society by , Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781118587621
Publisher: Wiley Publication: June 26, 2013
Imprint: Wiley-Blackwell Language: English
Author:
ISBN: 9781118587621
Publisher: Wiley
Publication: June 26, 2013
Imprint: Wiley-Blackwell
Language: English

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

  • Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
  • Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
  • Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented
  • Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
  • Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

More books from Wiley

Cover of the book Lecture Notes: Respiratory Medicine by
Cover of the book Massenspektrometrie by
Cover of the book Cities by Design by
Cover of the book Finite Element Simulation of Heat Transfer by
Cover of the book Rejoicing by
Cover of the book Chemistry and the Sense of Smell by
Cover of the book Intelligence in an Insecure World by
Cover of the book Becoming an Interior Designer by
Cover of the book Developing Core Literacy Proficiencies, Grade 10 by
Cover of the book Risk Modeling, Assessment, and Management by
Cover of the book Innovation and Production Ecosystems by
Cover of the book Super Agent by
Cover of the book Biocomplexity of Plant-Fungal Interactions by
Cover of the book Mesoporous Zeolites by
Cover of the book The AST Handbook of Transplant Infections by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy