Advertising and Violence

Concepts and Perspectives

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising and Violence by Nora J. Rifon, Marla B Royne, Les Carlson, Taylor and Francis
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Author: Nora J. Rifon, Marla B Royne, Les Carlson ISBN: 9781317477709
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Nora J. Rifon, Marla B Royne, Les Carlson
ISBN: 9781317477709
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

*Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.*

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

*Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.*

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