Author: | Robyn Blakeman | ISBN: | 9781317477679 |
Publisher: | Taylor and Francis | Publication: | August 15, 2011 |
Imprint: | Routledge | Language: | English |
Author: | Robyn Blakeman |
ISBN: | 9781317477679 |
Publisher: | Taylor and Francis |
Publication: | August 15, 2011 |
Imprint: | Routledge |
Language: | English |
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.