Advertising Campaign Design

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Cover of the book Advertising Campaign Design by Robyn Blakeman, Taylor and Francis
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Author: Robyn Blakeman ISBN: 9781317477679
Publisher: Taylor and Francis Publication: August 15, 2011
Imprint: Routledge Language: English
Author: Robyn Blakeman
ISBN: 9781317477679
Publisher: Taylor and Francis
Publication: August 15, 2011
Imprint: Routledge
Language: English

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

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