Advertising Cultures

Gender, Commerce, Creativity

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising Cultures by Dr Sean Nixon, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr Sean Nixon ISBN: 9781446233375
Publisher: SAGE Publications Publication: February 25, 2003
Imprint: SAGE Publications Ltd Language: English
Author: Dr Sean Nixon
ISBN: 9781446233375
Publisher: SAGE Publications
Publication: February 25, 2003
Imprint: SAGE Publications Ltd
Language: English

`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London

`Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising.

Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London

`Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising.

Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.

More books from SAGE Publications

Cover of the book Child Development by Dr Sean Nixon
Cover of the book Qualitative Media Analysis by Dr Sean Nixon
Cover of the book Leadership Strategies for Safe Schools by Dr Sean Nixon
Cover of the book Research and Evaluation in Education and Psychology by Dr Sean Nixon
Cover of the book Social Work by Dr Sean Nixon
Cover of the book Crime Analysis with Crime Mapping by Dr Sean Nixon
Cover of the book Leading Professional Practice in Education by Dr Sean Nixon
Cover of the book Leading School Teams by Dr Sean Nixon
Cover of the book Right to Work and Rural India by Dr Sean Nixon
Cover of the book Health Promotion in Multicultural Populations by Dr Sean Nixon
Cover of the book Qualitative Dissertation Methodology by Dr Sean Nixon
Cover of the book Reflective Writing in Counselling and Psychotherapy by Dr Sean Nixon
Cover of the book The Business of Innovation by Dr Sean Nixon
Cover of the book The SAGE International Encyclopedia of Travel and Tourism by Dr Sean Nixon
Cover of the book Coach It Further by Dr Sean Nixon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy