Advertising in Poland and Germany - A Comparison

A Comparison

Business & Finance, Marketing & Sales
Cover of the book Advertising in Poland and Germany - A Comparison by Sotirios Dramalis, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sotirios Dramalis ISBN: 9783638521536
Publisher: GRIN Publishing Publication: July 17, 2006
Imprint: GRIN Publishing Language: English
Author: Sotirios Dramalis
ISBN: 9783638521536
Publisher: GRIN Publishing
Publication: July 17, 2006
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, University of Cooperative Education Mannheim (Berufsakademie Mannheim - Staatliche Studienakademie), course: International Marketing, 46 entries in the bibliography, language: English, abstract: Both number of advertisers and expenses for advertising have rapidly increased in Poland in the last years. From 1993 to 1994 advertising expenses grew from 299 to 469 million dollars. Continuous economical reforms and expenditure further contributed to this growth. Consequently, the case of Poland provides an ideal opportunity to study the impact an economy's stage of development has on advertising management (West / Paliwoda 1996, p. 82). Poland also offers huge potentials for its neighbouring countries which is especially true for Germany. From a German perspective it is eminently important to understand the differences between the German and the Polish culture as culture has a major impact on advertising and communication. The above justifies and is reason enough to have a deeper look at the Polish advertising market with reference to Germany. Therefore these issues will be dealt within the following study paper. It starts with theoretical background information on advertising and then continues with a secondary-statistical analysis of major advertisement conditions in the Polish and German markets. This involves comparing the legal framework and general infrastructure (advertising agencies, media) for advertising in the two countries. Furthermore, the attitudes of Poles and Germans towards advertisement will be explained as well as the influence the Polish and German cultures have on advertising appeals. The comparison concludes with an outlook on the further development of the advertising markets in Germany and Poland by stating potential similarities and differences.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, University of Cooperative Education Mannheim (Berufsakademie Mannheim - Staatliche Studienakademie), course: International Marketing, 46 entries in the bibliography, language: English, abstract: Both number of advertisers and expenses for advertising have rapidly increased in Poland in the last years. From 1993 to 1994 advertising expenses grew from 299 to 469 million dollars. Continuous economical reforms and expenditure further contributed to this growth. Consequently, the case of Poland provides an ideal opportunity to study the impact an economy's stage of development has on advertising management (West / Paliwoda 1996, p. 82). Poland also offers huge potentials for its neighbouring countries which is especially true for Germany. From a German perspective it is eminently important to understand the differences between the German and the Polish culture as culture has a major impact on advertising and communication. The above justifies and is reason enough to have a deeper look at the Polish advertising market with reference to Germany. Therefore these issues will be dealt within the following study paper. It starts with theoretical background information on advertising and then continues with a secondary-statistical analysis of major advertisement conditions in the Polish and German markets. This involves comparing the legal framework and general infrastructure (advertising agencies, media) for advertising in the two countries. Furthermore, the attitudes of Poles and Germans towards advertisement will be explained as well as the influence the Polish and German cultures have on advertising appeals. The comparison concludes with an outlook on the further development of the advertising markets in Germany and Poland by stating potential similarities and differences.

More books from GRIN Publishing

Cover of the book The Architecture of the National Theatre by Sotirios Dramalis
Cover of the book Universality of Selkirk's theory by Sotirios Dramalis
Cover of the book Diplomacy in the context of the Nigeria Civil War by Sotirios Dramalis
Cover of the book How well does the UN manage global peace and security by Sotirios Dramalis
Cover of the book The developments and technical innovations of the 19th century U.S. pictured on Alec Michod's 'The White City' by Sotirios Dramalis
Cover of the book Which Goal should be followed by a Corporate Executive? by Sotirios Dramalis
Cover of the book Individual Case Study Report. A Change of Leadership Style within the 'Lufthansa Technik' Using Expert Interviews and SWOT-Analysis by Sotirios Dramalis
Cover of the book Religion in Diaspora - The Functions of Hindu Congregationalism in the United States of America by Sotirios Dramalis
Cover of the book Writing English language tests - The role of testing in the teaching and leaning process by Sotirios Dramalis
Cover of the book Universals in facial expression by Sotirios Dramalis
Cover of the book The development of the Australian accounting standards after the end of the G4+1 by Sotirios Dramalis
Cover of the book Female Muslim Characters and the Lure of the Hybrid. 'My name is Salma' by Fadia Faquir by Sotirios Dramalis
Cover of the book Automatic stabilizers for fiscal policy by Sotirios Dramalis
Cover of the book Do political parties still have a role to play in American elections? by Sotirios Dramalis
Cover of the book Languages, thoughts and realities? by Sotirios Dramalis
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy