Advertising Management

Nonfiction, Home & Garden, Antiques & Collectibles, Art & Architecture, Architecture, General Art
Cover of the book Advertising Management by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe ISBN: 9781317477648
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
ISBN: 9781317477648
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

More books from Taylor and Francis

Cover of the book We Gotta Get Out of This Place by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Research Methods by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book The Nature of Hysteria by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Socratic Seminars in Middle School by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Transnational Governance by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Dramatic Monologue (Routledge Revivals) by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Introduction to Social Housing by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Tropical Environments by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Vocational Education and Training through Open and Distance Learning by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Missions to the Niger by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Complexity and the History of Economic Thought by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Being Alive by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Formative Assessment Leadership by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Developing a Pedagogy of Teacher Education by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Cultural Studies by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy