Advertising Media Planning

A Brand Management Approach

Business & Finance
Cover of the book Advertising Media Planning by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan ISBN: 9781317477617
Publisher: Taylor and Francis Publication: February 12, 2015
Imprint: Routledge Language: English
Author: Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
ISBN: 9781317477617
Publisher: Taylor and Francis
Publication: February 12, 2015
Imprint: Routledge
Language: English

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

More books from Taylor and Francis

Cover of the book The Collected Papers of Bertrand Russell Volume 29 by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book China and Nordic Diplomacy by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book Queer Environmentality by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book The Financial System Under Stress by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book Torture, Intelligence and Sousveillance in the War on Terror by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book Urbanism, Colonialism, and the World-Economy by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book Re-Covering Modernism by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book Cultures of Democracy in Serbia and Bulgaria by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book Attention Deficit Hyperactivity Disorder by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book Switzerland & The Nazi Gold by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book Britain's Naval and Political Reaction to the Illegal Immigration of Jews to Palestine, 1945-1949 by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book Social Policy and Migration in China by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book The Incomparable Hester Santlow by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book Consuming Technologies by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
Cover of the book Women and Children First (Routledge Revivals) by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy