Advertising Today and Tomorrow (RLE Advertising)

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Advertising Today and Tomorrow (RLE Advertising) by W.A. Evans, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: W.A. Evans ISBN: 9781136666018
Publisher: Taylor and Francis Publication: May 2, 2013
Imprint: Routledge Language: English
Author: W.A. Evans
ISBN: 9781136666018
Publisher: Taylor and Francis
Publication: May 2, 2013
Imprint: Routledge
Language: English

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

More books from Taylor and Francis

Cover of the book Korean Workers and Neoliberal Globalization by W.A. Evans
Cover of the book Media, Identity, and Struggle in Twenty-First-Century China by W.A. Evans
Cover of the book Qualitative Inquiry and the Politics of Evidence by W.A. Evans
Cover of the book Sport and Film by W.A. Evans
Cover of the book Thesis and Dissertation Writing in a Second Language by W.A. Evans
Cover of the book ISO 26000 by W.A. Evans
Cover of the book Mathematical Literacy by W.A. Evans
Cover of the book Philosophy in Cultural Theory by W.A. Evans
Cover of the book EU Counterterrorism Policy by W.A. Evans
Cover of the book Professional Development in Higher Education by W.A. Evans
Cover of the book Renaissance Literature and Linguistic Creativity by W.A. Evans
Cover of the book South Asian Tissue Economies by W.A. Evans
Cover of the book Deceit: The Lie of the Law by W.A. Evans
Cover of the book Numeracy and Mathematics Across the Primary Curriculum by W.A. Evans
Cover of the book Living with Mental Disorder by W.A. Evans
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy