Aerospace Marketing Management

A Handbook for the Entire Value Chain

Nonfiction, Science & Nature, Technology, Aeronautics & Astronautics, Business & Finance, Marketing & Sales
Cover of the book Aerospace Marketing Management by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo ISBN: 9783319013541
Publisher: Springer International Publishing Publication: November 12, 2013
Imprint: Springer Language: English
Author: Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
ISBN: 9783319013541
Publisher: Springer International Publishing
Publication: November 12, 2013
Imprint: Springer
Language: English

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

More books from Springer International Publishing

Cover of the book Cultures and Contexts of Jewish Education by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Landmarks by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Poverty Reduction, Education, and the Global Diffusion of Conditional Cash Transfers by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Bioimpedance in Biomedical Applications and Research by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Electroceuticals by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Competition and Investment in Air Transport by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Mechanics of Biological Systems and Materials, Volume 6 by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Natural User Interfaces in Medical Image Analysis by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Reviews of Environmental Contamination and Toxicology Volume 235 by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book The Connected Lives of Dutch Punks by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Testbeds and Research Infrastructures for the Development of Networks and Communities by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Global Perspectives on Underutilized Crops by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Negotiating Normativity by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Advances in Ergonomics in Design by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Cover of the book Infectious Diseases and Arthropods by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy