Affiliate Program Management

An Hour a Day

Nonfiction, Computers, Internet
Cover of the book Affiliate Program Management by Evgenii Prussakov, Wiley
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Author: Evgenii Prussakov ISBN: 9781118084267
Publisher: Wiley Publication: March 31, 2011
Imprint: Sybex Language: English
Author: Evgenii Prussakov
ISBN: 9781118084267
Publisher: Wiley
Publication: March 31, 2011
Imprint: Sybex
Language: English

Affiliate marketing is hot; here's how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

  • Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
  • Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
  • Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Affiliate marketing is hot; here's how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

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