Agenda Setting in a 2.0 World
New Agendas in Communication
Nonfiction, Reference & Language, Language Arts, Communication
| Author: | ISBN: | 9781135007782 | |
| Publisher: | Taylor and Francis | Publication: | July 24, 2013 |
| Imprint: | Routledge | Language: | English |
| Author: | |
| ISBN: | 9781135007782 |
| Publisher: | Taylor and Francis |
| Publication: | July 24, 2013 |
| Imprint: | Routledge |
| Language: | English |
This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.
Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.
This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.
Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.
