| Author: | Pingali Venugopal, Ram Kaundinya | ISBN: | 9789351504429 |
| Publisher: | SAGE Publications | Publication: | August 5, 2014 |
| Imprint: | Sage Publications Pvt. Ltd | Language: | English |
| Author: | Pingali Venugopal, Ram Kaundinya |
| ISBN: | 9789351504429 |
| Publisher: | SAGE Publications |
| Publication: | August 5, 2014 |
| Imprint: | Sage Publications Pvt. Ltd |
| Language: | English |
Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.
The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.
Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.
The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.
