Agri-input Marketing in India

Business & Finance, Management & Leadership, Management
Cover of the book Agri-input Marketing in India by Pingali Venugopal, Ram Kaundinya, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Pingali Venugopal, Ram Kaundinya ISBN: 9789351504429
Publisher: SAGE Publications Publication: August 5, 2014
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Pingali Venugopal, Ram Kaundinya
ISBN: 9789351504429
Publisher: SAGE Publications
Publication: August 5, 2014
Imprint: Sage Publications Pvt. Ltd
Language: English

Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.

The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.

The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.

 

More books from SAGE Publications

Cover of the book The New Policing by Pingali Venugopal, Ram Kaundinya
Cover of the book International Organizations in World Politics by Pingali Venugopal, Ram Kaundinya
Cover of the book The SAGE Handbook of Governance by Pingali Venugopal, Ram Kaundinya
Cover of the book Researching Educational Leadership and Management by Pingali Venugopal, Ram Kaundinya
Cover of the book Helping Teachers Develop by Pingali Venugopal, Ram Kaundinya
Cover of the book Criminological Theory by Pingali Venugopal, Ram Kaundinya
Cover of the book Conversations About Group Concept Mapping by Pingali Venugopal, Ram Kaundinya
Cover of the book The Ethics of Research with Children and Young People by Pingali Venugopal, Ram Kaundinya
Cover of the book Teaching Early Years by Pingali Venugopal, Ram Kaundinya
Cover of the book Qualitative Research Practice by Pingali Venugopal, Ram Kaundinya
Cover of the book Personal Development in Counselling and Psychotherapy by Pingali Venugopal, Ram Kaundinya
Cover of the book Research Methods and Design in Psychology by Pingali Venugopal, Ram Kaundinya
Cover of the book Peace Processes and Peace Accords by Pingali Venugopal, Ram Kaundinya
Cover of the book Life Competencies for Adolescents by Pingali Venugopal, Ram Kaundinya
Cover of the book Deleuze and Guattari by Pingali Venugopal, Ram Kaundinya
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy