Aha Moments in Brand Management

Commonsense Insights to a Stronger, Healthier Brand

Business & Finance, Business Reference, Business Communication, Marketing & Sales
Cover of the book Aha Moments in Brand Management by Larry Checco, Trafford Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Larry Checco ISBN: 9781426997693
Publisher: Trafford Publishing Publication: November 29, 2011
Imprint: Trafford Publishing Language: English
Author: Larry Checco
ISBN: 9781426997693
Publisher: Trafford Publishing
Publication: November 29, 2011
Imprint: Trafford Publishing
Language: English

CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, its even more disturbing. These individuals hurt the organizations theyre supposed to lead. They are also hurting clients, customers, and followers of their respective groups. In this guidebook on reputation management, author Larry Checco, a longtime branding expert, explores how leaders can avoid these kinds of mistakes. Youll discover proven ways to improve your organizations brand. Youll also learn why branding is all about trust; how marketing and branding are not the same; how even great companies sometimes get it wrong; and why branding is the responsibility of every employee. The truth is that branding is not just about an attractive logo, marketing, or public relations. Its about managers making good decisions, and brand management starts with you. Step back and take an honest, introspective, and contemplative look at how management and an organizations brand are integrally related with a series of Aha Moments in Brand Management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, its even more disturbing. These individuals hurt the organizations theyre supposed to lead. They are also hurting clients, customers, and followers of their respective groups. In this guidebook on reputation management, author Larry Checco, a longtime branding expert, explores how leaders can avoid these kinds of mistakes. Youll discover proven ways to improve your organizations brand. Youll also learn why branding is all about trust; how marketing and branding are not the same; how even great companies sometimes get it wrong; and why branding is the responsibility of every employee. The truth is that branding is not just about an attractive logo, marketing, or public relations. Its about managers making good decisions, and brand management starts with you. Step back and take an honest, introspective, and contemplative look at how management and an organizations brand are integrally related with a series of Aha Moments in Brand Management.

More books from Trafford Publishing

Cover of the book 101 Raga-S for the 21St Century and Beyond by Larry Checco
Cover of the book The Art and Science of Security by Larry Checco
Cover of the book Growing up a Werewolf by Larry Checco
Cover of the book The Bermuda Affair by Larry Checco
Cover of the book Brass Tacks Christianity and Beyond! by Larry Checco
Cover of the book The Devils' Playpark by Larry Checco
Cover of the book Loving by Larry Checco
Cover of the book How to Yodel Standing on Your Head in a Toilet by Larry Checco
Cover of the book Smiling for Profit by Larry Checco
Cover of the book 2 Corinthians by Larry Checco
Cover of the book The Manual by Larry Checco
Cover of the book Steel & Lace by Larry Checco
Cover of the book Redemption in Paradise by Larry Checco
Cover of the book From Zero to Hero by Larry Checco
Cover of the book Panama? Why Panama? by Larry Checco
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy