Airlines: Managing to Make Money

Nonfiction, Reference & Language, Transportation, Aviation
Cover of the book Airlines: Managing to Make Money by Stephen Holloway, Taylor and Francis
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Author: Stephen Holloway ISBN: 9781351959681
Publisher: Taylor and Francis Publication: May 15, 2017
Imprint: Routledge Language: English
Author: Stephen Holloway
ISBN: 9781351959681
Publisher: Taylor and Francis
Publication: May 15, 2017
Imprint: Routledge
Language: English

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

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