Aluminum Versus Plastic

A Life-Cycle Perspective on the Use of These Materials in Laptop Computers

Nonfiction, Science & Nature, Technology, Operations Research, Business & Finance, Management & Leadership, Production & Operations Management, Computers, Database Management
Cover of the book Aluminum Versus Plastic by Matthew J. Drake, Pearson Education
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Author: Matthew J. Drake ISBN: 9780133823714
Publisher: Pearson Education Publication: January 16, 2014
Imprint: Pearson FT Press Language: English
Author: Matthew J. Drake
ISBN: 9780133823714
Publisher: Pearson Education
Publication: January 16, 2014
Imprint: Pearson FT Press
Language: English

This new business analytics case study challenges readers to help Durable Aluminum build a strategic plan for convincing more laptop computer manufacturers to specific aluminum cases instead of plastic. Readers will be asked to help position aluminum as the preferred choice with regard to the environment, consumer choice, and pricing, focusing on full lifecycle cost compared with plastic. Crystallizing realistic analytical challenges faced by companies in many industries, this case study covers the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best actions. Author: Ryan Luchs, Drew Lessard, and Robert P. Sroufe, Duquesne University.

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This new business analytics case study challenges readers to help Durable Aluminum build a strategic plan for convincing more laptop computer manufacturers to specific aluminum cases instead of plastic. Readers will be asked to help position aluminum as the preferred choice with regard to the environment, consumer choice, and pricing, focusing on full lifecycle cost compared with plastic. Crystallizing realistic analytical challenges faced by companies in many industries, this case study covers the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best actions. Author: Ryan Luchs, Drew Lessard, and Robert P. Sroufe, Duquesne University.

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