Ambush Marketing & the Mega-Event Monopoly

How Laws are Abused to Protect Commercial Rights to Major Sporting Events

Nonfiction, Reference & Language, Law, Commercial
Cover of the book Ambush Marketing & the Mega-Event Monopoly by Andre M. Louw, T.M.C. Asser Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andre M. Louw ISBN: 9789067048644
Publisher: T.M.C. Asser Press Publication: June 6, 2012
Imprint: T.M.C. Asser Press Language: English
Author: Andre M. Louw
ISBN: 9789067048644
Publisher: T.M.C. Asser Press
Publication: June 6, 2012
Imprint: T.M.C. Asser Press
Language: English

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.

More books from T.M.C. Asser Press

Cover of the book Netherlands Yearbook of International Law 2013 by Andre M. Louw
Cover of the book Applying International Humanitarian Law in Judicial and Quasi-Judicial Bodies by Andre M. Louw
Cover of the book Brussels Ibis Regulation by Andre M. Louw
Cover of the book Economic Sanctions under International Law by Andre M. Louw
Cover of the book Netherlands Yearbook of International Law 2012 by Andre M. Louw
Cover of the book Memory and Punishment by Andre M. Louw
Cover of the book Lex Sportiva: What is Sports Law? by Andre M. Louw
Cover of the book Defining International Terrorism by Andre M. Louw
Cover of the book Democracy and Rule of Law in the European Union by Andre M. Louw
Cover of the book Yearbook of International Humanitarian Law 2013 by Andre M. Louw
Cover of the book Introduction to International and European Sports Law by Andre M. Louw
Cover of the book The Court of Justice and the Construction of Europe: Analyses and Perspectives on Sixty Years of Case-law -La Cour de Justice et la Construction de l'Europe: Analyses et Perspectives de Soixante Ans de Jurisprudence by Andre M. Louw
Cover of the book International Criminal Tribunals and Human Rights Law by Andre M. Louw
Cover of the book The Use of Force against Ukraine and International Law by Andre M. Louw
Cover of the book CAS and Football: Landmark Cases by Andre M. Louw
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy