American Sports in an Age of Consumption

How Commercialization Is Changing the Game

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Sports, Business & Finance
Cover of the book American Sports in an Age of Consumption by Cory Hillman, McFarland & Company, Inc., Publishers
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Author: Cory Hillman ISBN: 9781476624723
Publisher: McFarland & Company, Inc., Publishers Publication: August 16, 2016
Imprint: Language: English
Author: Cory Hillman
ISBN: 9781476624723
Publisher: McFarland & Company, Inc., Publishers
Publication: August 16, 2016
Imprint:
Language: English

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

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Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

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