An Executive Summary of Jonah Berger's 'Contagious: Why Things Catch On'

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion
Cover of the book An Executive Summary of Jonah Berger's 'Contagious: Why Things Catch On' by A. D. Thibeault, New Books in Brief
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Author: A. D. Thibeault ISBN: 1230000219024
Publisher: New Books in Brief Publication: February 16, 2014
Imprint: Language: English
Author: A. D. Thibeault
ISBN: 1230000219024
Publisher: New Books in Brief
Publication: February 16, 2014
Imprint:
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A full executive summary of Contagious: Why Things Catch On by Jonah Berger. This is not a chapter-by-chapter summary. Rather, the author takes an holistic approach, reorganizing and breaking down the content for easier understanding where necessary, and cutting out the repetition. Sample summaries by the author are available here: http://newbooksinbrief.com/free-articles/

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A full executive summary of Contagious: Why Things Catch On by Jonah Berger. This is not a chapter-by-chapter summary. Rather, the author takes an holistic approach, reorganizing and breaking down the content for easier understanding where necessary, and cutting out the repetition. Sample summaries by the author are available here: http://newbooksinbrief.com/free-articles/

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