Analysis and Evaluation of Market Entry Modes into the Asia-Pacific Region

Based on the Example of a German SME in the Industrial Goods Business

Business & Finance, Management & Leadership, Production & Operations Management
Cover of the book Analysis and Evaluation of Market Entry Modes into the Asia-Pacific Region by Thomas Andexer, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Thomas Andexer ISBN: 9783640143962
Publisher: GRIN Publishing Publication: August 25, 2008
Imprint: GRIN Publishing Language: English
Author: Thomas Andexer
ISBN: 9783640143962
Publisher: GRIN Publishing
Publication: August 25, 2008
Imprint: GRIN Publishing
Language: English

Diploma Thesis from the year 2006 in the subject Business economics - Supply, Production, Logistics, grade: Sehr Gut, FH Oberösterreich - Campus Steyr (Produktion und Management (PMT)), 27 entries in the bibliography, language: English, abstract: The business world at the beginning of the 21st century is characterised by a steadily increasing globalisation and the growth of international business operations. The proceeding dynamism of the global markets creates new chances not only for multinational enterprises but also for small- and medium sized companies (SMEs). Particularly, the above-average economic potential of emerging markets, especially in many countries of the Asia-Pacific region, is amongst others the leading incentive for the increasing number of cross-border expansions. In this context, the decision for the appropriate market entry strategy is already one of the most difficult ones within the broad topic of international marketing, whereas the choice of target countries with tremendous cultural differences and the specifics of the industrial goods business respectively, lead to an even higher degree of complexity in the decision for the most suitable form of organisation for the international market entry. The main task of this thesis was to break down the untargeted theory of the market entry modes to the evaluation of a situational context of a genuine company with the help of abstract focus areas in a step-by-step approach. Starting with a general overview to the topic area of interational marketing and further the alternative market entry modes, the thesis introduces three focus areas with an anticipatory relation to the case study: 'The Asia-Pacific region, SMEs and the industrial goods business' stand in the centre of the examination. The core of this thesis represents a feasibility study related to the focused perspective, in which every market entry mode is investigated in its compatibility with the focus areas. The result of the study, in other words the identification of all feasible entry mode alternatives regarding the focus areas, establishes the basis for the implementation of the case study of the German AdPhos Plc., a medium sized company in the industrial goods business and its penetration of new markets in Asia. As the second core part of this thesis follows the evaluation of AdPhos' market entry decision with means of a scoring model, whereas AdPhos' decision for a strategic alliance is confronted with all other feasible market entry alternatives. The hereby extracted results deliver information to the suitability of the chosen organisation form regarding the individual situation of the company and finally enable the derivation of appropriate recommendations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Diploma Thesis from the year 2006 in the subject Business economics - Supply, Production, Logistics, grade: Sehr Gut, FH Oberösterreich - Campus Steyr (Produktion und Management (PMT)), 27 entries in the bibliography, language: English, abstract: The business world at the beginning of the 21st century is characterised by a steadily increasing globalisation and the growth of international business operations. The proceeding dynamism of the global markets creates new chances not only for multinational enterprises but also for small- and medium sized companies (SMEs). Particularly, the above-average economic potential of emerging markets, especially in many countries of the Asia-Pacific region, is amongst others the leading incentive for the increasing number of cross-border expansions. In this context, the decision for the appropriate market entry strategy is already one of the most difficult ones within the broad topic of international marketing, whereas the choice of target countries with tremendous cultural differences and the specifics of the industrial goods business respectively, lead to an even higher degree of complexity in the decision for the most suitable form of organisation for the international market entry. The main task of this thesis was to break down the untargeted theory of the market entry modes to the evaluation of a situational context of a genuine company with the help of abstract focus areas in a step-by-step approach. Starting with a general overview to the topic area of interational marketing and further the alternative market entry modes, the thesis introduces three focus areas with an anticipatory relation to the case study: 'The Asia-Pacific region, SMEs and the industrial goods business' stand in the centre of the examination. The core of this thesis represents a feasibility study related to the focused perspective, in which every market entry mode is investigated in its compatibility with the focus areas. The result of the study, in other words the identification of all feasible entry mode alternatives regarding the focus areas, establishes the basis for the implementation of the case study of the German AdPhos Plc., a medium sized company in the industrial goods business and its penetration of new markets in Asia. As the second core part of this thesis follows the evaluation of AdPhos' market entry decision with means of a scoring model, whereas AdPhos' decision for a strategic alliance is confronted with all other feasible market entry alternatives. The hereby extracted results deliver information to the suitability of the chosen organisation form regarding the individual situation of the company and finally enable the derivation of appropriate recommendations.

More books from GRIN Publishing

Cover of the book Intercultural aspects of Mergers & Acquisitions in consideration of the Chinese market by Thomas Andexer
Cover of the book Warren Buffet as a Global Magnate. What to learn from him about Business by Thomas Andexer
Cover of the book How Can We Move Away from Vertical to Horizontal Health Programs? by Thomas Andexer
Cover of the book CDA and 'The Place That Sends You Mad' by Thomas Andexer
Cover of the book A Never-Ending Quarrel - Bob Dylan and Society by Thomas Andexer
Cover of the book How did the powers of the U.S. President and the U.S. Congress, as well as their relation, change during the Vietnam War? by Thomas Andexer
Cover of the book Othello - A feminist Shakespeare and a drama about a handkerchief by Thomas Andexer
Cover of the book The modern theories of international relations - old thoughts or innovative ideas? Investigation of Constructivism and Critical Theory by the three Traditions of Martin Wight by Thomas Andexer
Cover of the book How is Huntington's myth there is a clash of civilizations used in the post-September 11 discourse on the war against terrorism? by Thomas Andexer
Cover of the book Science Fiction Trappings and Archetypal Fears and Needs in Signs by Thomas Andexer
Cover of the book Portfolio Investment Strategy - Investment brief for wealthy private customer by Thomas Andexer
Cover of the book What is Human Recourse Strategy? by Thomas Andexer
Cover of the book William Blake's idiosyncratic beliefs and his poetry by Thomas Andexer
Cover of the book Pat Barker's 'Regeneration' - a piece of historiographic metafiction? by Thomas Andexer
Cover of the book Brazil and Portugal. Brothers, Friends or Competitors? by Thomas Andexer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy