Analytic Activism

Digital Listening and the New Political Strategy

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Political Science, Politics
Cover of the book Analytic Activism by David Karpf, Oxford University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Karpf ISBN: 9780190266158
Publisher: Oxford University Press Publication: November 1, 2016
Imprint: Oxford University Press Language: English
Author: David Karpf
ISBN: 9780190266158
Publisher: Oxford University Press
Publication: November 1, 2016
Imprint: Oxford University Press
Language: English

Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.

More books from Oxford University Press

Cover of the book Hate, Politics, Law by David Karpf
Cover of the book The Death of Treaty Supremacy by David Karpf
Cover of the book American Arcadia by David Karpf
Cover of the book Greening the Media by David Karpf
Cover of the book Shifting Grounds by David Karpf
Cover of the book Economics of Good and Evil:The Quest for Economic Meaning from Gilgamesh to Wall Street by David Karpf
Cover of the book Invisible Subjects by David Karpf
Cover of the book The Lovers' Quarrel by David Karpf
Cover of the book Some of These Days by David Karpf
Cover of the book The Oxford Handbook of Civil Society by David Karpf
Cover of the book The Buddhist Roots of Zhu Xi's Philosophical Thought by David Karpf
Cover of the book Politics in China by David Karpf
Cover of the book On Race by David Karpf
Cover of the book The Business of America is Lobbying by David Karpf
Cover of the book Johannes Kepler by David Karpf
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy