Analyzing Children's Consumption Behavior

Ethics, Methodologies, and Future Considerations

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Analyzing Children's Consumption Behavior by Jony Haryanto, Luiz Moutinho, IGI Global
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Author: Jony Haryanto, Luiz Moutinho ISBN: 9781522509950
Publisher: IGI Global Publication: August 30, 2016
Imprint: Business Science Reference Language: English
Author: Jony Haryanto, Luiz Moutinho
ISBN: 9781522509950
Publisher: IGI Global
Publication: August 30, 2016
Imprint: Business Science Reference
Language: English
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior.

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