Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Nonfiction, Computers, Application Software, Business Software, Advanced Computing, Information Technology, Internet
Cover of the book Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity by , IGI Global
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Author: ISBN: 9781522505617
Publisher: IGI Global Publication: August 31, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522505617
Publisher: IGI Global
Publication: August 31, 2016
Imprint: Business Science Reference
Language: English
Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

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