APIs: A Strategy Guide

Creating Channels with Application Programming Interfaces

Nonfiction, Computers, Internet
Cover of the book APIs: A Strategy Guide by Daniel Jacobson, Greg Brail, Dan Woods, O'Reilly Media
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Author: Daniel Jacobson, Greg Brail, Dan Woods ISBN: 9781449321642
Publisher: O'Reilly Media Publication: December 19, 2011
Imprint: O'Reilly Media Language: English
Author: Daniel Jacobson, Greg Brail, Dan Woods
ISBN: 9781449321642
Publisher: O'Reilly Media
Publication: December 19, 2011
Imprint: O'Reilly Media
Language: English

Programmers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You’ll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches.

Facebook and Twitter APIs continue to be extremely successful, and many other companies find that API demand greatly exceeds website traffic. This book offers executives, business development teams, and other key players a complete roadmap for creating a viable API product.

  • Learn about the rise of APIs and why your business might need one
  • Understand the roles of asset owners, providers, and developers in the API value chain
  • Build strategies for designing, implementing, and marketing your product
  • Devise an effective process for security and user management
  • Address legal issues, such as rights management and terms of use
  • Manage traffic and user experience with a reliable operating model
  • Determine the metrics you need to measure your API’s success
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Programmers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You’ll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches.

Facebook and Twitter APIs continue to be extremely successful, and many other companies find that API demand greatly exceeds website traffic. This book offers executives, business development teams, and other key players a complete roadmap for creating a viable API product.

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