App Savvy

Turning Ideas into iPad and iPhone Apps Customers Really Want

Nonfiction, Computers, Computer Hardware, Programming, Business & Finance, Marketing & Sales
Cover of the book App Savvy by Ken Yarmosh, O'Reilly Media
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ken Yarmosh ISBN: 9781449397333
Publisher: O'Reilly Media Publication: August 31, 2010
Imprint: O'Reilly Media Language: English
Author: Ken Yarmosh
ISBN: 9781449397333
Publisher: O'Reilly Media
Publication: August 31, 2010
Imprint: O'Reilly Media
Language: English

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.

Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

  • Learn about the App Store and how Apple's mobile devices function
  • Follow guidelines for vetting and researching app ideas
  • Validate your ideas with customers -- and create an app they’ll be passionate about
  • Assemble your development team, understand costs, and establish a workable process
  • Build your marketing plan while you develop your application
  • Test your working app extensively before submitting it to the App Store
  • Assess your app's performance and keep potential buyers engaged and enthusiastic
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.

Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

More books from O'Reilly Media

Cover of the book Enterprise Rails by Ken Yarmosh
Cover of the book Head First C# by Ken Yarmosh
Cover of the book UX Research by Ken Yarmosh
Cover of the book Using Flume by Ken Yarmosh
Cover of the book Office 2011 for Macintosh: The Missing Manual by Ken Yarmosh
Cover of the book Client-Side Data Storage by Ken Yarmosh
Cover of the book Developing Web Apps with Haskell and Yesod by Ken Yarmosh
Cover of the book iPhoto: The Missing Manual by Ken Yarmosh
Cover of the book Windows XP Hacks by Ken Yarmosh
Cover of the book DNS and BIND on IPv6 by Ken Yarmosh
Cover of the book Microsoft Windows Vista Exam 70-620 Guide by Ken Yarmosh
Cover of the book SDN: Software Defined Networks by Ken Yarmosh
Cover of the book Using Samba by Ken Yarmosh
Cover of the book Juniper QFX5100 Series by Ken Yarmosh
Cover of the book Asterisk: The Future of Telephony by Ken Yarmosh
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy