Applying Neuroscience to Business Practice

Nonfiction, Health & Well Being, Psychology, Cognitive Psychology, Science & Nature, Science, Biological Sciences
Cover of the book Applying Neuroscience to Business Practice by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522510307
Publisher: IGI Global Publication: October 25, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522510307
Publisher: IGI Global
Publication: October 25, 2016
Imprint: Business Science Reference
Language: English
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

More books from IGI Global

Cover of the book Developing Churn Models Using Data Mining Techniques and Social Network Analysis by
Cover of the book Library Automation and OPAC 2.0 by
Cover of the book Innovative Applications of Ambient Intelligence by
Cover of the book Uberveillance and the Social Implications of Microchip Implants by
Cover of the book Payment System Technologies and Functions by
Cover of the book Engaging Adolescent Students in Contemporary Classrooms by
Cover of the book Fracture and Damage Mechanics for Structural Engineering of Frames by
Cover of the book Transdisciplinary Advancements in Cognitive Mechanisms and Human Information Processing by
Cover of the book Electronic Governance and Cross-Boundary Collaboration by
Cover of the book Cases on Technologies for Educational Leadership and Administration in Higher Education by
Cover of the book Outsourcing Management for Supply Chain Operations and Logistics Service by
Cover of the book Classification and Clustering in Biomedical Signal Processing by
Cover of the book Theoretical and Technological Advancements in Nanotechnology and Molecular Computation by
Cover of the book Self-Organization and Green Applications in Cognitive Radio Networks by
Cover of the book Advancing Next-Generation Teacher Education through Digital Tools and Applications by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy