Approaching Business Models from an Economic Perspective

Business & Finance, Management & Leadership, Management Science, Economics
Cover of the book Approaching Business Models from an Economic Perspective by Wei Wei, Wuxiang Zhu, Guiping Lin, Springer Berlin Heidelberg
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Author: Wei Wei, Wuxiang Zhu, Guiping Lin ISBN: 9783642310232
Publisher: Springer Berlin Heidelberg Publication: August 9, 2012
Imprint: Springer Language: English
Author: Wei Wei, Wuxiang Zhu, Guiping Lin
ISBN: 9783642310232
Publisher: Springer Berlin Heidelberg
Publication: August 9, 2012
Imprint: Springer
Language: English

Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business model and unlocks its mysteries, helping transform business model practices into an expedient set of theories that in turn facilitate application in real scenarios. The book explores the logic behind the six major elements and enables entrepreneurs to study and implement business model theory and make decisions confidently based on a compelling logic. Moreover, it demonstrates through an array of convincing examples that a transaction structure and its six elements follow the principles of increasing transaction value, reducing transaction costs, and mitigating transaction risks.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business model and unlocks its mysteries, helping transform business model practices into an expedient set of theories that in turn facilitate application in real scenarios. The book explores the logic behind the six major elements and enables entrepreneurs to study and implement business model theory and make decisions confidently based on a compelling logic. Moreover, it demonstrates through an array of convincing examples that a transaction structure and its six elements follow the principles of increasing transaction value, reducing transaction costs, and mitigating transaction risks.

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