Asian Agribusiness Management

Case Studies in Growth, Marketing, and Upgrading Strategies

Business & Finance, Economics, Urban & Regional, Industries & Professions, Industries
Cover of the book Asian Agribusiness Management by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin, World Scientific Publishing Company
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin ISBN: 9789813233157
Publisher: World Scientific Publishing Company Publication: August 14, 2018
Imprint: WSPC Language: English
Author: Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
ISBN: 9789813233157
Publisher: World Scientific Publishing Company
Publication: August 14, 2018
Imprint: WSPC
Language: English

This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes–growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.

Sample Chapter(s)
Foreword
Chapter 1: Key Trends and Drivers in Asian Agribusiness

Contents:

  • Introduction: Trends and Drivers in Asian Agribusiness

  • Strategy and Marketing:

    • Introduction to Strategy and Marketing
    • Case study: Soyuz (Philippines)
    • Case study: MKJ (Taiwan)
    • Case study: CEO (Thailand)
    • Case study: Mahyco (India)
    • Case study: Kirirom (Cambodia)
    • Case study: RiverPro (Thailand)
    • Case study: CDIP (Thailand)
    • Case study: Zenxin (Malaysia)
  • Upgrading:

    • Introduction to Enterprise Upgrading
    • Case study: Crafting Cheese at 38 C (Philippines)
    • Case study: Mushroom (Vietnam)
    • Case study: Bring Back the Millet (India)

Readership: This book is meant for students at both graduate and undergraduate levels, as well as policymakers and business owners.
Key Features:

  • There are very few publications dedicated to Asian agribusiness case studies
  • APO and Cornell are respected institutions that have a collected wealth of knowledge and expertise in the area of Asian agribusiness
  • The case studies included in the volume have been pre-tested in educational programs/workshops and in Cornell classrooms
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes–growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.

Sample Chapter(s)
Foreword
Chapter 1: Key Trends and Drivers in Asian Agribusiness

Contents:

Readership: This book is meant for students at both graduate and undergraduate levels, as well as policymakers and business owners.
Key Features:

More books from World Scientific Publishing Company

Cover of the book Motivating Mathematics by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book Fundamentals of Patenting and Licensing for Scientists and Engineers by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book The Hyperboloidal Foliation Method by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book Counting by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book Game Theory by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book Sodium Dithionite, Rongalite and Thiourea Oxides by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book Engineering Optics with MATLAB® by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book Arithmetic for Parents by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book Water Wave Mechanics for Engineers and Scientists by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book Frontiers of 4d- and 5d-Transition Metal Oxides by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book Goh Keng Swee by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book The State and the Arts in Singapore by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book The EUChina Relationship: European Perspectives by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book The New International Financial System by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
Cover of the book China's Trade, Exchange Rate and Industrial Policy Structure by Ralph D Christy, Joselito C Bernardo, Aimee Hampel-Milagrosa;Fu Lin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy