Asian Brand Strategy (Revised and Updated)
Building and Sustaining Strong Global Brands in Asia
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | M. Roll | ISBN: | 9781137359179 |
| Publisher: | Palgrave Macmillan UK | Publication: | February 11, 2016 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | M. Roll |
| ISBN: | 9781137359179 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | February 11, 2016 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
